You're just mad 'cause you can't burn

"You're just mad 'cause you can't burn" was one of the first memes in the Desu Underworld and the first ever that can be recalled. It was introduced sometime in 2013 or 2014, most likely early-to-mid 2014 in the first incarnation of the Desu Underworld.

This meme was long lived and sprouted from a "Willism" when they, in response to an insult from Geo, said "Yeah, well, you're just mad 'cause you can't burn." Since it made no sense apart from the meaning Will intended to present, the knowledge of this occurrence was spread to the group. It soon became something Will would say to Geo, which would generally cause a level of annoyance. This soon elevated into different versions of it for different people, such as "you're just made 'cause you can't oxygen" for Tomix, and "you're just mad 'cause you can't freeze" for Will.